AI in Pharma Marketing: A Tool or a Threat? How can pharma balance human expertise with AI-driven efficiency? Graham AddisonSenior Director, Global Marketing & Launch Excellence With the rise of AI and automation, do you see the marketing function becoming more strategic or more operational? AI and automation are reshaping...
AI & Commercial Processes in Pharma: Hype, Hope, or Your Next Competitive Edge?
AI & Commercial Processes in Pharma: Hype, Hope, or Your Next Competitive Edge? If AI isn’t in your sales strategy yet, what’s your plan B? Miguel Angel Martos Commercial Excellence Director How can AI help identify and segment key prescribers more effectively? The main barrier we face in understanding the...
Snackable, Searchable, Shareable: How Pharma Can Make Content That Sticks
Snackable, Searchable, Shareable: How Pharma Can Make Content That Sticks How do pharma brands ensure their content is seen, trusted, and remembered in a noisy digital world? Alessandra Tieghi-KrakowiakAssociate Director – Head of Marketing and Clinical How does employee engagement impact omnichannel marketing effectiveness? Employee engagement is a critical driver...