Interacting with Patients in Times of Pandemic
Social media, Zoom or Teams have proven to be very useful tools to get in…
Patient-Centricity in Pharmacovigilance
Building strong relationships with patients so that you can get first hand information and learn…
What Does the Future Hold for PV?
Virtual inspections will definitely be more common going forward, and the key is to be…
How Can You Be “Patient-Centric” if No Patient Would Use that Phrase?
Patients themselves are the most qualified to determine whether the industry sees them as customers.…
Lay Language in Clinical Trials
Using lay language when publishing the results of clinical trials should be a no-brainer –…
Ensuring the Right Research Is Done, and That the Research Is Done Right
By Olivia Fulton, Research and Policy Volunteer Network member, Asthma UK Did you know that…
Ask the Patients What Is Relevant for Them
If patient centricity is truly your most important objective, you need to consider what is…
The Power of Global/Local Co-Creation in Developing a Winning Marketing Strategy and Securing Commercial Success
In this short article we will explore how to successfully develop a global marketing strategy…
To What Extend Will the Sales Model Change for the Pharma Industry?
"Many could think that sales reps could become less relevant in the future, but I…
Virtual Inspections
Due to COVID-19, understandably most inspections are now done remotely, but that also goes hand…