AI & Commercial Processes in Pharma: Hype, Hope, or Your Next Competitive Edge? If AI isn’t in your sales strategy yet, what’s your plan B? Miguel Angel Martos Commercial Excellence Director How can AI help identify and segment key prescribers more effectively? The main barrier we face in understanding the...
Snackable, Searchable, Shareable: How Pharma Can Make Content That Sticks How do pharma brands ensure their content is seen, trusted, and remembered in a noisy digital world? Alessandra Tieghi-KrakowiakAssociate Director – Head of Marketing and Clinical How does employee engagement impact omnichannel marketing effectiveness? Employee engagement is a critical driver...
Connecting Patients with Trials: A Transparent Approach to Recruitment How does prioritising patient safety from project planning to trial conduct enhance clinical outcomes? Michael BusseHead of Clinical Development & Operations Germany How do you bridge the gap between feasibility studies and the reality of patient recruitment challenges? To reflect patients’...
