Predicting the Unpredictable: Staying One Step Ahead in Supply Chain Management
What strategies are essential for maintaining stability in complex and volatile markets?
- On: November 12, 2024
Alptuğ Yıldırım
Regional Customer Supply Chain Head – Africa, Middle East & Turkey
What role does technology play in identifying potential disruptions before they impact your supply chain?
Technology plays a key role in improving the agility and visibility of our supply chain. We use IoT, AI, and advanced analytics to track data in real-time throughout our logistical networks. We are able to recognise possible disruptions like shifts in demand, delays in transportation, or incidents related to geopolitics thanks to our proactive strategy. We can quickly build backup plans, minimise the impact on operations, and guarantee supply continuity by simulating different situations with predictive analytics.
What benefits have you seen from diversifying your supplier base and logistics networks?
Increased resilience and lower risk have been two major benefits of diversifying our supply base and logistical networks. Through expanded supplier partnerships, we reduce the effect of regional disruptions and maintain a continuous supply of resources. Furthermore, our ability to adjust to shifting market conditions is improved by having a diverse logistical network. By collaborating with many vendors who offer a range of skills and viewpoints, this approach not only raises service standards but also encourages innovation.
What are the biggest challenges you face in maintaining supply chain resilience in emerging markets?
Navigating the unpredictable regulatory and infrastructure settings is one of the main problems in emerging markets. Logistical complexity can be increased by bottlenecks caused by irregular transit networks and regulatory changes. Furthermore, economic volatility and political unpredictability, such as stagflation and inflation, have the potential to seriously impair our operations.
Growing inflation weakens purchasing power, which influences consumer demand and makes pricing tactics more difficult. We concentrate on forming solid local alliances and making technological investments to increase our visibility and flexibility in order to overcome these obstacles.
To ensure our staff have the skills necessary to respond to these changing issues and maintain our resilience in the face of economic uncertainty, it is also critical that they get ongoing training and development.
We are delighted to welcome Alptuğ at our 7th Annual Supply Chain & Logistics Summit, which will take place on 27 – 28 November 2024, in Amsterdam, Mövenpick Hotel Amsterdam City Centre.
Join him in exciting conversation on “Resilient Supply Chains: Navigating New Environment”, and make your supply chain stronger.
Short Speaker BIO:
Gemma Giró has wide experience in sustainability, risk management, and compliance programmes. She also has deep knowledge of Operations, Supply Chain and R&D processes within the F&F industry. She has a background in chemical engineering and information sciences. She also got the Business Continuity CBCI Certification in May 2023.
After spending 17 years in Puig, having different roles and responsibilities within R&D, Regulatory Affairs, Corporate Quality and Operations, she joined Firmenich in 2017 to build and lead the Sourcing Risk Management Programme. In 2021, she expanded her responsibilities to lead the Supply Chain Business Continuity Programme.
She is leading the dsm-firmenich Risk Centre of Expertise Team, building the new Group Policies, Risk and Business Continuity Management Framework. While connecting the dots between ERM and Business Continuity at the group level, she is seeking a better holistic view of organisational risk and resilience, which will benefit the entire organisation.
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