From Vision to Reality: Revealing the Magic Behind CO-Innovations, Customer-Centricity, and Seamless Global Integration in the Tech Arena

Dive into Siemens’ innovation playbook as they unravel the secrets of rapid prototyping, global adaptability, and the delicate balance between customer insights and strategic goals. Ready to witness the symphony of success in a tech-driven era?


Mathias Oppelt

Vice President, Head of Customer-Driven Innovation

How do you approach rapid prototyping and iterative development in the context of customer-driven innovation, enabling swift adjustments based on customer feedback?

We include customer-centric methods across all steps of product development, starting with identifying customer needs and deriving product ideas through collecting and structuring customer insight. Customer feedback also plays a major role in validating new products and incubating them in real customer environments.

We differentiate these processes into co-visioning and co-innovation. Within co-visioning, we start broadly by asking customers how their future industrial operations will look like in 10 to 15 years. Together, we closely examine relevant innovation fields, technology enablers, and then delve into specific use cases. Co-innovations are initiated within the product development phase, with customers testing new solutions and further scoping product functionalities.

How do you balance incorporating customer insights with meeting the strategic goals of the organisation to drive successful and sustainable innovations?

Working backward from the customer is a crucial part of our innovation process. Moving from a technology-centric innovation approach to a customer-centric one, while staying up-to-date with emerging trends and new technologies, requires balance and clear prioritisation.

Given the global nature of business, how do you gather and leverage customer insights globally while ensuring that innovations can be adapted to local markets and cultural nuances?

We aim to make our products, especially our software solutions, as interoperable as possible. This is the core of our open digital business platform, Siemens Xcelerator. By building products that can be easily combined with other components and existing customer environments, we ensure seamless integration. To achieve this goal, we define common architectures and enable open APIs (Application Programming Interfaces) when developing new product innovations. This ensures the possibility for global adoption and local adaptation.

Delve deeper into intricate landscape of customer-centricity and future innovations with Mathias Oppelt at the 13th Annual Strategic Customer Excellence Summit, 20 – 21 March 2024, ARCOTEL Wimberger Hotel Vienna!

He will present his insightful case study “Driving Culture Transformation and Customer-Centric Innovation”, giving you a fruitful ground for exploring and discovering new ideas!

Short Speaker BIO:

Dr. Mathias Oppelt is leading a customer-driven innovation and development unit for Siemens Digital Industries. He is passionate about transforming the industry together with customers to build the future of industrial operations.

In the past, he led the development of simulation products and applied them to customer-specific solutions as the head of the Simulation and Digitalisation Center within Siemens Digital Industries.

With his educational background in engineering science, mechatronics, and technology management, he has been working for Siemens for more than 13 years in various positions, including roles in strategy, project business, product management, and software development, with a focus on unlocking the potential of people, organisations, and portfolios.