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A whitepaper by Nagarro

Personas are dynamic representations of target audience segments that help businesses understand their customers and tailor their strategies accordingly. Marketers must consider the complex interplay between identity and targeted messaging to create personas that authentically connect with their audience.

Download this whitepaper to explore the origins of personas in business and examine the current status of creating them. It will also highlight the advantages of digital personas, which are driven by quantitative insights

We are working together with Nagaro on our 13th Annual Enhancing Customer Loyalty and Retention Summit on 14th – 15th June in NH Collection Barcelona Gran Hotel Calderón 5*

Nagarro, a global digital engineering leader, helps clients become innovative, digital-first companies and thus win in their markets. The company is distinguished by its entrepreneurial, agile, and global character, its CARING mindset, and its approach of thinking breakthroughs. Nagarro employs over 18,000 people in 33 countries. For more information, please visit

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