How Can You Be “Patient-Centric” if No Patient Would Use that Phrase?
Patients themselves are the most qualified to determine whether the industry sees them as customers.…
Lay Language in Clinical Trials
Using lay language when publishing the results of clinical trials should be a no-brainer –…
Ensuring the Right Research Is Done, and That the Research Is Done Right
By Olivia Fulton, Research and Policy Volunteer Network member, Asthma UK Did you know that…
Ask the Patients What Is Relevant for Them
If patient centricity is truly your most important objective, you need to consider what is…