Create Your Personalisation Wisely
What needs to be personalised and how to see results without putting pointless efforts into…
Transforming Customer Insights into Organisational Learning via Artificial Intelligence
By Carina Ahlberg, Head of Customer Experience, Volkswagen Group Sverige. I would like to start…
Using Data to Create the Best Customer Journeys
Leverage available data to create effective and safe customer journeys for each customer segment. Is…
Is Your Customer Engagement Personal and Relevant?
It is easy to get carried away with all the possibilities to reach your customers…
Measuring Customer Emotions
The key to understanding impulse customers’ decision-making and behaviour is to be aware of their…
Navigating an Ever-Changing Industry
By OLGA BUDIERI, Head of Customer Experience from Aramex. As we witness the progression of…
“Meaningful and Inspiring for Belgian Society. Together.”
Belfius’ bank motto fits perfectly with their tool that enables customers to share their screen…
UniCredit’s Success of Smart Working
When the pandemic hit, UniCredit Bank reacted quickly and enabled their customer service agents to…
F2F Customer Experience and Miele’s Way of Approaching It
Miele is not just a single premium brand that is trying to sell more products…
Working with Emotions to Better Bond with Your Customers
In the most difficult times, brands should show their customers that they are still there…