Data Consumption Growth vs Network Investments: Who Wins the Profitability Battle?
A short article by Jan Hruska, Chief Technology Officer at O2 Telcos are lucky compared…
The Future Spectrum Supply is Being Shaped Today
The 3.8 – 4.2 GHz band should contribute to the growth of 5G in the…
Deep Relationships with Customers Help Providing Services of the Future
How to embrace the opportunity to create new future platforms, without risk being left a…
Using Data to Create the Best Customer Journeys
Leverage available data to create effective and safe customer journeys for each customer segment. Is…
Measuring Customer Emotions
The key to understanding impulse customers’ decision-making and behaviour is to be aware of their…
Content Has a Significant Impact on Buying Decisions
“If we do not produce contents to be shown during the client’s research phase, we…
End2End Customer Journey Supported by AI and RPA
An article by Marek GRABOWSKI, Customer Journeys Management Director and Barbara DYMERSKA, Customer Journey Director…
Will Telco CEM Be Different from Other Industries?
All companies, not only telecom ones, need to stay focused on keeping up with the…
Digitalisation/Digital Transformation in Telco Industry
Over the last years European telecom operators saw their revenues stagnated or declined. The BEREC…
The Current Role of AI in Customer Experience
In terms of customer service, you can use AI technologies in three main areas: conversations,…