Content Has a Significant Impact on Buying Decisions
“If we do not produce contents to be shown during the client’s research phase, we…
Becoming More Customer-Centric
Open collaboration is certainly important in customer engagement, but do not forget about regular communication…
Dynamic Environments Create Uncertainty
To be more customer-centric event in such environments, you need direct feedback, transparency and solutions…
These Five Points Will Boost Chances for Successful Digital Transformation
Of course, you might not have full support from the leader of the organization and…
Improve the Partnership with a Customer
What has Ericsson implemented to ensure they can improve the relationships with their customers? What…
Achieving Meaningful Multichannel Engagement?
Here are some questions you need to ask when you want to achieve immediate multichannel…
One Size Does Not Fit All in Multichannel Engagement
As in most other spheres, you need to find best strategies to implement for different…
Believing in Your Digital Transformation Is Part of the Success
First and foremost, the Managing Director needs to believe in the efforts of digital transformation…
What Is the Equation of Successful Digital Transformation?
You need to understand other industries as well, but most importantly, you have to be…
Intrapreneur within Pharma / HealthTech?
If you want to be a successful intrapreneur within pharma/HealthTech, do not be afraid to…